Hot Pot Chain - UK branches
Summary
The Hot Pot chain is a listed company in Hong Kong. It has over 1600 restaurants across the globe and 3 branches in Piccadilly Circus London, O2 and Birmingham respectively.
My roles
Content Creation for Instagram & Little Red Book (Chinese social media)
Local & Chinese expats influencers outreach
Chanllenges
Hotpot operates in a highly competitive market in London, where influencers are frequently approached by similar businesses.
Solutions
Spring Festival campaign achieved +2M organic reach in 4 weeks.
Maintain friendly and professional relationships with influencers
Stay consistent in content creation and influencer outreach strategy
Collaborate with new influencers on a monthly basis to expand reach and maintain momentum